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Pro-Force Greek Yogurt

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By: Sean Moloughney

Editor, Nutraceuticals World

The brand Yoplait, from General Mills, Minneapolis, MN, has introduced Pro-Force, a Greek yogurt that contains two times the protein of the leading kids’ yogurt. Available in Strawberry Blast and Mixed Berry Burst flavors, the snack-size offerings are healthy option for tweens, or moms who want to make sure their kids are getting the nutrition they need. An excellent source of calcium, Yoplait Pro-Force contains no artificial colors, flavors or sweeteners and contains 9g of protein per 3.5 oz. serving.

“Yoplait Pro-Force yogurt was inspired by our Greek line of yogurts. In looking at the protein benefits of Greek yogurt for adults, we naturally considered this a terrific product that would provide higher protein for active tweens,” said Ashley Karr, Yoplait Kids associate marketing manager. “However, tweens really don’t think Greek yogurt tastes good, so we created a product that is colorful, creamy and flavorful, while delivering the nutritional benefits of Greek yogurt.”

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